Author Archives: Tracy Giesler

A simple method to help build your reputation and grow Eventing

  Do you ever read your hometown newspaper with absolute envy when you look at the “Local Sports” section and it is brimming with stories about football, hockey, softball, soccer etc.? You will likely not read one story about Eventing all year. Do you realize that you have the power to change this and now is a great time of the year to begin? I hear so many people complain that Eventing gets no publicity and yet not many riders, coaches, and parents do much to change that. I think that many people do not know what to do. So…

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Why you need social media for your 2019 riding goals

  2019 is here and with the arrival of a new year, we always attempt to reinvent ourselves with new self-commitments to improve our lives. Making changes is not easy and many New Year’s resolutions are often not kept after the first few weeks. But here is a New Year’s resolution that is actually easy and fun and is a great way for you to help grow the sport of Eventing (or any equestrian discipline) and your personal brand. If you ride horses, you are an athlete and a horse trainer. As a competitor you naturally have goals. As you…

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Six easy steps to promote yourself and/or your stable

  Getting local press and space on the sports pages is not a difficult task. It only requires some initiative. Your local community could be your biggest resource in terms of sponsorhip, horse ownership or growing your coaching business or event. Equestrian sports often get overlooked in local coverage because they are not normally part of school sports or conducted at a local park or facility. So your neighbours often are very uninformed about your exciting riding life. Earlier this year, I provided some tips on how to get local media coverage. Today, you are going to learn how to…

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Tips to help if you or your horse tests positive for prohibited substances.

  If you are living life on the straight and narrow, your chances for testing positive for drugs in you or your horse are highly unlikely. However, we are all human and we make mistakes. You may unknowingly give your horse something that is banned because you have not truly investigated the ingredients of the supplement. You may have drugged your horse to clip or trailer it a few days ago and the drug is found in its system outside the detection time frame you read online. You may have attended a party a couple of weeks before a competition…

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Eventing Legends who have made us Jump 4 Joy: Jimmy Wofford an American trailblazer

  We are pleased to partner with Jump 4 Joy for a fun new series that will bring you insight and wisdom from Eventing Legends all over the world. Since the 1990s, Jump 4 Joy has been designing and manufacturing the highest quality polymer equestrian jumps on the market. From the outset, their objective has been to develop the safest, most user-friendly and durable Equestrian jumps available. The sheer versatility and practicality of Jump 4  Joy products make them the perfect choice for home users through to professionals and large riding establishments throughout North America, the UK, Europe and the rest of the…

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Delving into the minds of four-star riders: Ian Roberts (CAN) – Sponsored by FLAIR® Equine Nasal Strips

  FLAIR® Equine Nasal Strips are drug-free, self-adhesive Strips that are clinically proven to help horses breathe easier during training and competition. To find out how to better protect your horse visit flairstrips.com   There is a significant difference between an equestrian and an Eventer. Equestrians push their minds and bodies of themselves and their horses to great lengths for sport, for fun, or perhaps to maintain their health. Eventers push their minds and abilities to the farthest possible limit with their equine partners while simultaneously taking calculated risks where a split second decision can be costly. At the highest…

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Financial tips for the unconventional life of an Equestrian – Sponsored by Back on Track

  Great for muscles, ligaments, tendons and joints. Products for horses, dogs and people. Visit www.backontrackproducts.com For many Equestrians, finances can be a major source of stress. This is a topic that is critical for professionals and amateurs alike because horses are expensive and risky. I know many equestrians who are trying to make a living in the horse business without the benefit of formal business or financial training. Remember, you don’t need any fancy degrees or special background to become an expert at managing your finances. It is important to have a plan and stick to it. Just like…

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How to generate local media coverage for your area Eventing shows and riders

  Do you ever read your hometown newspaper with absolute envy when you look at the “Local Sports” section and it is brimming with stories about football, hockey, softball, soccer etc.? You will likely not read one story about Eventing all year. Do you realize that you have the power to change this and now is a great time of the year to begin? I hear so many people complain that Eventing gets no publicity and yet not many riders, coaches, and parents do much to change that. I think that many people do not know what to do. So…

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Why selfish equestrians are happier and more successful

  I have noticed that there are two types of Eventers. I am not going to start naming names but I think you will be able to quickly assess what riders belong in each group. The unselfish group: This group is large and does okay but I would not consider them the most successful in terms of riding results or business savvy. They are friendly and kind, but they tend to not be as happy. They are very helpful but they are also complainers. They are not as confident and don’t bask in a glow of satisfaction when it comes…

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