The FEI World Equestrian Games™ Tryon 2018 countdown is on – New campaign launches

There’s no event quite like it! The FEI World Equestrian Games™ is the pinnacle of equestrian sport and yesterday marks two months to go to the opening ceremony for Tryon 2018!

With an anticipated 1,000 athletes, 1,500 horses and 500,000 spectators from more than 70 countries scheduled to attend, this edition will be one of the biggest sporting events on US soil this year and will attract an expected on-site audience of over 500,000.

The eighth edition of the Games is generating huge excitement at the prospect of the world’s best partnerships from across all the FEI disciplines uniting for a showcase of horse sport at the spectacular Tryon International Equestrian Center venue. With so many incredible stories to tell, both from past Games and a preview of those special moments to come, the two-month countdown marks the perfect occasion to launch the FEI campaign for the Games … #BeOne.

Equestrian fans, athletes and teams from across the globe will come together to celebrate the sport – as one. We will #BeOne and stand proud as a global community united by sport and horsemanship as we honour the unrivalled bond between horse and human.

We ask equestrian fans to come together and show their love of the sport at one of the biggest events in the world. It’s the chance to celebrate everything that makes equestrianism one of the most loved sports worldwide.

It’s time to be passionate.

Be epic. Be free. Be united. Be fearless. Be spectacular. Be victorious. Be one.

“We are very pleased to launch our BeOne campaign today as the excitement really kicks off in the countdown to the FEI World Equestrian Games Tryon this September”, said FEI Secretary General Sabrina Ibáñez. “When you look at equestrian sport, which is intense and emotive, our sport thrives on passion, not only from our athletes but our fans, this campaign will clearly showcase the diversity of our disciplines and will demonstrate that it really all comes down to one partnership & one sporting effort. A true celebration of the sport and as for the Games, there’s really is no event quite like it!”

For more information on the FEI World Equestrian Games™ Tryon 2018 click here.

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FEI press release